Launch basics

Your Site's Design System: Colors, Tokens, and Staying On-Brand Strip the agency ceremony and a design system is a handful of decisions, given names, stored where everything inherits them. Five color jobs, two type families, sizes from a menu — and the same named choices coloring your site, social, and email.

Website Accessibility: The Basics That Cover Most of It Accessibility sounds like a compliance project; it's six habits that double as better design for everyone — including the customer on a sunlit phone with one free hand. Alt text, contrast, headings, links, labels, and thumb-reach, baked into your templates.

Restructure Your Site Without Breaking a Single Link Your site has earned things you can't see — bookmarks, backlinks, rankings, the QR code on printed flyers. A URL is a promise: inventory what's earned traffic, design on a branch, ship the redirect map with the change, and verify like a skeptic.

Site Navigation That Doesn't Make Visitors Think Nobody compliments a nav — it's invisible when it works and silently expensive when it doesn't. Five to seven doors named in your customers' words, flat over deep, the money action as a persistent button, and a quarterly audit that lets the menu shrink.

Connect a Custom Domain Without the DNS Headache It's a change-of-address form, not system administration: three decisions, two copy-pastes, and a short wait. Root vs www, the email-protecting rule, automatic SSL, and the three things that fix a stuck connection.

Why Your Website Feels Slow (and the Fixes That Matter) Slow is three feelings with three causes: an oversized hero image, render-blocking extras, and unreserved space for late arrivals. The four fixes that move how pages feel — and the optimizations you can ignore.

Page SEO Basics: Titles, Descriptions, and Structure That Rank On-page SEO is five fields and a heading discipline: one-intent titles, ad-copy descriptions, permanent slugs, question-shaped headings with answers up front — and the SEO health check as your audit loop.

The 6 Pages Every Service Business Website Needs Home routes, service pages convert, About builds trust, proof closes, pricing disarms, contact finishes. The anatomy of all six pages — and the one job each must do.

The Website Launch Checklist: From Blank Page to Live in a Day A phased launch checklist for small business websites: pages, navigation, domain and SSL, on-page SEO, and a safe publish — realistic in one focused day.