CMS and themes

The Media Pipeline: What Happens After You Upload "Upload complete" is a small lie of presentation — the real work happens after you walk away. Accept fast and process later, one webhook contract for two pipelines, the early-arrival race that demands patient receivers, and reference-never-copy placement.

How Themes Render: One Template Language, Thousands of Sites Every site looks like its own business; underneath, one rendering pipeline serves them all. A logic-less template language chosen for what it forbids, JSON sidecars that keep metadata beside markup, family templates that render pages from data, and plugins that join the tree.

Why Every Faster Workspace Is a Git Repo Your website, posts, forms, and journeys are files in version-controlled repositories — which is why checkpoints, branches, rollback, and AI safety come free instead of as features.

How We Route Nested Content: Hierarchical Permalinks in the CMS Tags are flat; documentation isn't. How root tags own URL trees, the deepest-tag rule builds article paths, and old flat URLs redirect themselves — the system behind /help and /blog.