Audience

Create an Audience Create a saved Audience from customer fields, behavior, or People lists before using it in journeys and broadcasts. ›

Create a segment from customer behavior Build an Audience from recent customer activity such as forms, purchases, email engagement, bookings, or site interactions. › Use lists for one-time outreach Use a People list as a temporary outreach group for a broadcast, call list, or follow-up campaign. › Create an Audience from a People list Turn a reviewed People list into an Audience for broadcasts, journeys, newsletters, or one-time follow-up. › Manage user properties for personalization Use customer properties carefully in email templates, journeys, broadcasts, and Audience rules. ›

Preview Audience counts before sending Check Audience size and sample members before launching a broadcast, newsletter, journey, or sequence. › Respect unsubscribe and contact preferences Use subscription groups, unsubscribe state, and contact preferences before sending marketing or automated email. ›