Configure CRM fields and layouts
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CRM setup should make customer work easier, not noisier. Configure fields and layouts when your team needs to track a durable piece of business information across people, companies, or opportunities.
What this guide helps you do
- Choose which fields show in customer lists and records.
- Create or edit custom fields for durable business data.
- Keep layouts focused so teammates can scan the record quickly.
Before you start
- List the decisions your team makes from customer data.
- Confirm the field does not already exist under another name.
- Decide who may create fields and who may edit sensitive values.
Do it manually
- Open Customers and choose Tools or Object settings.
- Select the object you want to configure, such as People, Companies, or Opportunities.
- Review existing fields, visible fields, writable fields, and read-only fields.
- Create a custom field only when the value will be reused for filtering, reporting, follow-up, or automation.
- Update list columns or record layout sections to show the fields your team uses most.
- Save the layout and test it on a real customer record.
Ask Faster AI
- Review our customer fields and suggest a cleaner layout for a home services business. Do not apply changes until I approve them.
- Create a custom field plan for preferred service type, budget range, and lead source, then show where each field should appear.
- Check whether this new field should be a text, select, date, number, or relation field.
Review before saving or applying
- Avoid creating fields for temporary notes; use notes or tasks instead.
- Use clear labels that teammates understand.
- Check field permissions before adding sensitive information.
- Preview layout changes on desktop and small screens before rolling them out to the team.
Common issues and fixes
- If a field is not editable, it may be read-only or managed by another connected system.
- If a column is missing, update the saved view or layout, not just one row.
- If custom fields become cluttered, archive unused fields after confirming they are not used in views or workflows.
Example CRM setup article
For an example of choosing only the fields a team will actually use, read the CRM-with-AI afternoon walkthrough. Setting Up a CRM with AI in an Afternoon.
Connected workflows
- Map form submissions to customer records
- Create a segment from customer behavior
- Use customer activity for follow-up
- Review Money activity for a customer
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